Heritage Gin
branding / package design / illustration
For this project, I had to create the brand and packaging for a gin distillery with a target demographic of “naturalists.” I came up with a backstory involving a Chicago-based heiress from a family of one of the largest liquor manufacturers in the U.S., who after the passing of prohibition in the 20's finds herself on the run from both the law and lawbreakers alike. Finding refuge in the mountains of Appalachia, she discovers a new and fulfilling life in her natural surroundings, and eventually begins her own small distillery, Heritage Gin.
The illustrations and branding for the line are inspired by vintage ornithological illustrations, all with a modern twist.
The illustrations and branding for the line are inspired by vintage ornithological illustrations, all with a modern twist.