GoGo

UI / UX / branding

​For this brief I had to create the branding for a ridesharing app, with a focus on people traveling to out-of-town events. I chose to focus on a demographic of people going to comic conventions (“cons”), and developed three design directions: “Trek,” which included classic sci fi elements, “Voyage,” which was focused on role playing game and fantasy, and “GoGo,” which was inspired by Japanese anime. Ultimately, we decided to go with GoGo.
 
The project included the development of a logo, illustrated icons, a responsive app, and additional collateral.